You Can’t Get Into This Nightclub

This is another video-gone-viral which interestingly is a watch advertisement (TechnoMarine-never heard of them). Can you even guess how much money it took to make this? Here is a glimpse of what they went through:

But creating the underwater nightclub set was no easy task. Thinkmodo went to California-based Sea Trek for the futuristic looking diving helmets. And they hired actual U.S. Navy divers to help ensure safety on the set and to coordinate with the actors. And while a casting agency was used, the nature of the video demanded that only actors with extensive diving experience could be used. …

Filming had its own set of challenges. First, they couldn’t use a traditional swimming pool because the shoot required flat angles so that props would not fall over or injure the actors. Also, the chlorine used in most private swimming pools doesn’t translate well in commercial video. For filming, they turned to a company called Air Sea Land Productions.

And they finally found a set location solution at Survival Systems, an indoor diving training facility that is capable of simulating thunderstorms and other water hazards. Inside the 14-foot-deep pool, 11 actors and 8 divers worked around a constantly changing set to create what appeared to be an actual underwater nightclub in action.

“Most places just gave us the finger,” Krivicka joked about finding a place to film the video. Thinkmodo turned to Mystic Scenic Productions to get around the myriad prop issues. “We couldn’t use traditional technical materials like plywood, because it floats,” Krivicka said. “And we had to figure out how to light this thing without electrocuting everyone.”

Pretty cool indeed.

The video on how it was made is good too.

All this, my friends, to sell us watches. Which, to us, being a capitalist outpost, is a good thing.